The Detailed Ladder Life Insurance Review You Need to Read

Want to learn more about Ladder life insurance reviews? This guide provides coverage options, pros and cons, and FAQs about Ladder’s life insurance policies.
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Written by Brian Greenberg
CEO / Founder & Licensed Insurance Agent

Last updated: July 21st, 2022

Reviewed by Grant Desselle
Licensed Insurance Agent


Ladder is an insurance provider offering term life insurance products for people ages 20 to 60 years old and are permanent residents of the U.S. for at least two years. Founded in 2015, the company has its headquarters in California but has operations to cover all 50 U.S. states and Washington D.C.

In 2020, Ladder partnered with SoFi, a personal finance firm, and NetLaw, a legal document platform, to enable SoFi members to create wills free of charge. In October 2021, the company announced that it successfully raised $100 million in equity funding through a Series D funding round, effectively valuing Ladder at $900 million.

Many of the Ladder life insurance reviews online are positive, with policyholders saying that they like the straightforward and easy-to-use online platform. Those who left negative Ladder life insurance reviews did not like that they cannot add riders to their policies. Pricing starts at $5 per month.

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Coverage Options

Ladder offers life insurance products online, and those interested may apply for coverage without needing to go through agents. Applicants are able to get instant coverage decisions within minutes after they apply. Policies are issued by Allianz Life Insurance Company of North America and Allianz Life Insurance Company of New York.

Ladder’s life insurance policies may be paid over 10, 15, 20, 25, and 30 years, depending on the applicant’s age. Applications for coverage worth lower than $3 million can be accomplished online without having to take a medical exam, and policyholders may opt to increase or decrease their coverage amounts online later on as their needs change.

Pros and Cons of Ladder Life Insurance

Here are the pros and cons of having a Ladder life insurance policy to help you decide whether or not to apply.


  • Quick and easy online application process
  • High coverage limit with no medical exam (up to $3 million)
  • Policies may be adjusted online (Ladder Up or Ladder Down) as your needs change
  • Option to extend coverage after the initial term expires
  • Option to renew your policy every year for up to 5 years
  • Has a free mobile app for convenience


  • Available only to people ages 20 to 60 years
  • Cannot choose a term that provides coverage beyond 70 years old
  • Offers term life insurance policies only; no riders to customize coverage

Ladder Life Insurance Reviews & Ratings

Is Ladder life insurance good? There are no Google reviews on Ladder insurance but we found a mix of positive and negative reviews about its products from various online sources. Let’s take a look at what most people say below.

Positive Ladder Life Insurance Reviews

Those who gave positive Ladder life insurance reviews liked that they can easily upgrade or downgrade their coverage online as needed, while others said that not needing to undergo medical exams for coverage of up to $3 million is convenient. They also appreciate that policies may be canceled at any time without paying cancellation charges.

Negative Ladder Life Insurance Reviews

Those who gave negative Ladder life insurance reviews wished that the company offered riders to their policies, while others hoped that it extended coverage to beyond 70 years old.

Ladder Life Insurance Frequently Asked Questions (FAQs)

Here are some FAQs about Ladder’s products and services.

Does Ladder pay out?

Yes, it does. Ladder has a financial stability rating of A, Exceptional, from Demotech Inc., indicating its ability to pay. The company does not underwrite its own insurance policies but its partner, Allianz, has an AM Best rating of A+.

Is Ladder available in all U.S. states?

Yes, Ladder life insurance policies are available in all U.S. states.

Does Ladder offer supplementary coverage?

No, it does not offer supplementary policies. Ladder providers term life insurance only, with no riders.

Is the Ladder life insurance application process fully online?

Yes, Ladder’s application and policy management capabilities are all online. It takes only around 5 minutes to apply via Ladder’s website, and applicants may receive an approval, a rejection, or a request for more information within minutes. Those who are asked to undergo medical testing, particularly for coverage applications going over $3 million, are sent a lab kit to their homes free of charge, in place of an in-person exam.

Who is Ladder life insurance best for?

Ladder is a modern-day provider that is best for those who want a digital experience in obtaining and managing their life insurance plans.

Visit Ladder to get a free life insurance quote today or browse the Insurist website to learn more about other life insurance providers.

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