The Detailed Assurity Life Insurance Review You Need to Read

Written by
Brian Greenberg
CEO / Founder & Licensed Insurance Agent
Last updated: February 24th, 2023

Reviewed by
Grant Desselle
Licensed Insurance Agent
Our take
Assurity Life Insurance was born in 2005 as the result of a three-way merger between Woodmen Accident and Life, Security Financial, and Lincoln Direct Life. Despite being relatively new, the company offers a solid array of term, whole, and supplemental life insurance policies, as well as offering policies for the workplace.
Applicants can receive introductory quotes through the company’s website, though bear in mind that these rates are not locked in unless you meet with one of their agents.
Assurity Life Insurance Company Details | |
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A.M Best Rating | A-(Excellent) |
S&P Rating | N/A |
BBB Rating | A+ |
Customer Service Phone | 800-869-0355 |
Website | www.assurity.com |
Address | Assurity Life Insurance Company 2000 Qa Street (68503) P.O. Box 82533 Lincoln, NE 68501-2533 |
What we like
Diverse Offerings
In addition to the standard term, whole, and universal policies, Assurity also offers accident and disability insurance policies.
No Medical Exam Required for Select Policies
Term life policies are available with no medical exam.
Commitment to the Community
Assurity has made a commitment to serving the community and even allows employees to take time off for charitable events.
What we don’t like
Assurity is a bit newer to the industry, which means that customers can’t rely on a long track record as compared to their competitors.
Less Affordable Options for Older Applicants
Assurity’s options start to narrow after age 50, and older applicants may find fewer affordable options.
No Online Approval
While their website offers preliminary quotes, applicants will need to meet personally with an agent to lock in their rates and obtain coverage.
Products
Term
Term Life Details | |
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Length of Coverage | 10, 15, 20, and 30-year periods |
Minimum Coverage: | $25,000 |
Maximum Coverage: | $10 million |
Estimated Time to Approval: | Immediate (with accelerated underwriting) |
Product Features: |
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Assurity offers term life insurance policies to applicants between the ages of 18 and 65. Coverage ranges from $25,000 to $10 million and is offered in terms of 10, 20, or 30 years. Coverage is level-term, so customers can expect their death benefit as well as their monthly premium to remain constant throughout their term.
Conversion Options
The policy has a conversion option, so policyholders can convert to a permanent policy at any point during their term.
No Medical Exam Option
Accelerated underwriting is also available, which eliminates the need for a medical exam, but eligibility varies by both age as well as overall health. These accelerated policies are also capped at $500,000 for applicants between the ages of 18 and 50, and capped at $350,000 for applicants over 50.
Whole Life Insurance
Whole life insurance offers customers a guaranteed death benefit, as well as a guaranteed rate for cash value accumulation. Policyholders have the option to pay for their policy in a lump-sum payment, over a lifetime, or through a predefined payment plan.
Final Expense Insurance
Assurity doesn’t list a separate category for final expense insurance, but they do offer simplified whole life plans that could be used for final expense insurance for elderly applicants.
Universal Life Insurance
Assurity offers universal policies, which provide flexible premium options and the choice of a level, increasing, or decreasing death benefit. A single-pay option is also available. Policyholders can also borrow from the policy’s cash value and apply this to the premium payments.
Accidental Death Insurance
Assurity offers Accidental Death and Dismemberment (AD&D) Coverage, which provides a cash benefit if the policyholder loses his or her life in an accident. The specificity of this plan means that policyholders can expect to pay lower monthly premiums and still enjoy a guarantee of benefits. This policy can also be purchased alongside other insurance policies.
Disability Income Insurance
If you are sick or otherwise unable to work, this policy ensures that you receive a monthly income.
Critical Illness Insurance
If you are diagnosed with a qualifying illness, you can receive a lump sum payment to cover medical expenses and other financial obligations.
Workplace Benefits
Assurity offers many of these products to businesses and companies who wish to provide their employees life insurance options:
- Term, whole, or universal life insurance
- Hospital Indemnity Insurance
- Disability Income Insurance
- Critical Illness Insurance
- Accident Expense Insurance
Typically, insurance policies purchased through an employer can translate into lower monthly premiums as compared to purchasing a policy from the open market. The details, however, can vary by employer and by state regulation. Ask your employer or human resources department about workplace insurance plans.
Assurity’s Policy benefits
Riders
Assurity offers many riders that can be applied to its term and permanent policies. Common riders include:
- Accelerated Death Benefit – If you are diagnosed with a terminal illness, you may be able to use a portion of your death benefit to pay for medical bills and other end-of-life expenses.
- Children’s Term – Policyholders have the option of adding children to their policy. This tends to be more affordable than a separate child life insurance plan and provides for a small payout in the event of a child’s untimely death.
- Waiver of Premium – This rider waives your premiums for a predetermined length of time in the event that you are disabled. This ensures that your policy won’t be cancelled if you are unable to make your monthly payments.
Discounts
In addition to these riders, Assurity also offers discounts to customers who meet the following conditions:
- Customers who do not use tobacco products
- Customers who do not practice dangerous hobbies (e.g. skydiving)
- Discounts are available to younger applicants
- Customers with healthy blood pressure
- Customers with a family history of good health
These discounts are applied at the time of issue and may be rescinded if and when the policyholder’s age, health, or lifestyle changes.
Cost
Higher Costs for Older Applicants
On the other hand, a 50-year-old man can expect to pay $57.00 for the same policy. Prices can also be expected to increase with health conditions and lifestyle factors.
No Online Approval
While applicants can receive preliminary online quotes through Assurity’s website, their policies are generally purchased through an agent, with the exception of their accelerated underwriting policies.
Performance
Financial ratings
- A.M. Best: A-
- BBB: A+
The company also has a reputation for giving back. In addition to assisting with events such as blood drives and local charities, employees may receive time off for participating in community events.
Customer reviews
Assurity
Sage Term - No Exam
20 year
Assurity
Term Life
15 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
30 Yr ROP
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Select-a-Term
30 years
Assurity Life Insurance Company
Term Life
20 year
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
20 year
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Simplified Level
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Simplified Level
30 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
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Guaranteed Assurance
Whole Life Life Insurance
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
20 year
Assurity Life Insurance Company
Term Life
20 years
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Accidental Life Insurance
Assurity Life Insurance Company
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Accidental
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Accidental
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20 year
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Assurity Life Insurance Company
Term Life
15 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Assurity Critical Illness
Assurity Life Insurance Company
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Accidental Life Insurance
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
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Accidental
Assurity Life Insurance Company
Term Life
20 year
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
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Accidental Life Insurance
Assurity
Accidental Death Insurance Plus
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Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
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Accidental
Assurity Life Insurance Company
Accidental Death Insurance Plus
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
15 years
Assurity Life Insurance Company
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20 years
Assurity Life Insurance Company
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20 years
Assurity Life Insurance Company
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10 years
Assurity Life Insurance Company
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20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
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20 years
Assurity Life Insurance Company
Term Life
15 year
Assurity Life Insurance Company
Term Life
15 year
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
Assurity
Term Life
30 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
30 year
Assurity Life Insurance Company
Strong Foundation
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
10 year
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
Accidental Life Insurance
Assurity Life Insurance Company
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30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
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10 years
Assurity Life Insurance Company
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30 years
Assurity Life Insurance Company
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30 years
Assurity Life Insurance Company
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20 years
Assurity Life Insurance Company
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15 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
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Accidental
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Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Fidelity Life Association
Rapid Decision Term
15 years
Assurity Life Insurance Company
Term Life
15 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
Assurity
Term Life
10 years
Assurity Life Insurance Company
Term Life
20 years
Assurity
Accidental Death Insurance Plus
Accidental
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
15 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
Accidental
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
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Term Life
10 year
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
Assurity Life Insurance Company
Simplified Level
Whole Life Life Insurance
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
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Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
30 years
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Term Life
20 years
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Term Life
20 years
Assurity
Assurity Graded Benefit
To Age 121 Level (No Lapse U/L)
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
10 years
Assurity
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Critical Illness
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Simplified Level
Age 121
Assurity Life Insurance Company
Term Life
20 years
Assurity
Term Life
10 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Simplified Level
Whole Life Life Insurance
Assurity
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
15 years
Assurity Life Insurance Company
Assurity Graded Benefit
Age 121
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
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Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
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Term Life
20 years
Assurity Life Insurance Company
Simplified Level
Whole Life Life Insurance
Assurity Life Insurance Company
Accidental Death Insurance Plus
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Whole Life Life Insurance
Assurity Life Insurance Company
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Accidental
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Accidental
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Simplified Level
Age to 100
Assurity
Term Life
20 years
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Simplified Level
Whole Life Life Insurance
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Accidental Death Insurance Plus
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Simplified Level
Whole Life Life Insurance
Assurity
Simplified Level
Age 121
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Simplified Level
Whole Life Life Insurance
Assurity
Accidental Death Insurance Plus
10 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
GI - Max Pay Age 84
Whole Life Life Insurance
Assurity Life Insurance Company
Term Life
10 year
Assurity Life Insurance Company
Term Life
20 year
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
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Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Simplified Level
Age to 100
Assurity Life Insurance Company
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10 year
Assurity Life Insurance Company
Term Life
10 years
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Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
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Assurity Life Insurance Company
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20 years
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
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Assurity Life Insurance Company
Term Life
15 years
Assurity Life Insurance Company
Simplified Level
Whole Life Life Insurance
Assurity Life Insurance Company
Term Life
10 years
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Assurity Graded Benefit
Whole Life Life Insurance
Assurity Life Insurance Company
Assurity Graded Benefit
Guaranteed Acceptance Life Insurance
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
Assurity Life Insurance Company
Accidental Death Insurance Plus
20 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
30 years
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
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Term Life
10 years
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Simplified Level
Whole Life Life Insurance
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Accidental
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Term Life
Accidental Life Insurance
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Term Life
20 years
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Accidental Death Insurance Plus
Accidental
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Term Life
10 years
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Accidental Death Insurance Plus
Accidental
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Accidental Death Insurance Plus
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Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Term Life
30 years
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Assurity Graded Benefit
Whole Life Life Insurance
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
To Age 100 Term
30 years
Assurity Life Insurance Company
Assurity Graded Benefit
Whole Life Life Insurance
Assurity Life Insurance Company
Term Life
10 year
Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
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Assurity Graded Benefit
Whole Life Life Insurance
Assurity Life Insurance Company
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Accidental
Assurity Life Insurance Company
Term Life
20 years
Assurity Life Insurance Company
Accidental Death Insurance Plus
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Assurity Life Insurance Company
Accidental Death Insurance Plus
Accidental
Assurity Life Insurance Company
Term Life
10 year
Assurity Life Insurance Company
Simplified Level
Age 121
Assurity
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
15 years
Assurity Life Insurance Company
Simplified Level
To Age 121 Level (No Lapse U/L)
Assurity
Accidental Death Insurance Plus
Accidental Life Insurance
Assurity Life Insurance Company
Term Life
10 years
Assurity Life Insurance Company
Simplified Level
Assurity Life Insurance Company
To Age 100 Term
To Age 121 Level (No Lapse U/L)
Assurity
Simplified Level
Age to 100
Assurity Life Insurance Company
Simplified Level
Assurity Life Insurance Company
Simplified Level
Accidental
Assurity Life Insurance Company
Simplified Level
Assurity Life Insurance Company
Assurity Graded Benefit
Assurity Life Insurance Company
Simplified Level
Assurity Life Insurance Company
Simplified Issue Non Med Term 350
30 Yr ROP
Assurity Life Insurance Company
Simplified Issue Non Med Term 350
30 years
Assurity Life Insurance Company
Simplified Issue Non Med Term 350
15 years
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Brian is the founder and CEO of Insurist and carries Life, Health, and Property & Casualty licenses in all 50 U.S. states. Since 2013, Brian has been a member of Million Dollar Round Table, a designation for the top 1% of financial advisors worldwide. Brian has been featured in Yahoo! Finance, Money.com, Entrepreneur.com, Life Happens, Forbes, MSN, and Good Financial Cents. Brian’s goal is to show customers the best products, the quickest answers to their questions, and provide expert advice.
Grant's past experience includes work as a licensed sales agent for Hagerty Insurance. He has reviewed thousands of existing auto policies across the nation and issued hundreds of new ones on everything ranging from classic cars undergoing restoration to modern exotics and motorcycles.